ABOUT – Arch & Crafts is a boutique, handmade gift shop started by Rona Balingit. Rona commissioned me to create a new logo, capturing both "Arch"–which derives from her mini red poodle named Archie—along with the "craft."
THE BRIEF
Target Audience – 16-30-year-old girlies who love cute things
Keywords – kawaii and retro
Required Elements – (1) soft orange & pink and (2) retro font typeface
THE PROCESS
After the brand questionnaire, I proposed 3 initial styles to Rona, and then fine-tuned two illustrations to be a responsive logo set based on the use case. Below you'll find the final brand guideline book.
Enjoy!
Business Card Mock Up
Circle Sticker Pack Mock Up
