Redesigned Logo, Paracon Inc., 2024, celebrating 20-years
Paracon Inc. is a telecommunication and planning consulting agency based in the San Francisco Bay Area. The principal and founder, Richard Tang, had approached me for a brand revamp.
His main qualifiers for this refresh were that (1) it maintained the integrity of the brand's original look and feel, (2) any imagery would stay clear of telecom cliché such as cell sites radiating or stock images of antennae, and (3) maintain his current website hosting, Turbify.
This project consisted of the following:
During the content audit, we retargeted Paracon's messaging to focus on the impact on the community—less about who the is company and more about the development of potential clients.
Brand Guidelines
Low Fidelity Wireframes for paraconinc.com – 3 page site structure