The Brief — On a team of 5 with guidance from a mentor, we embarked on three sprints with the goal to educate and inform young voters in time for the primaries. Push the stereotype of political ads! Get creative!
My Role — Responsible for Content Production and Illustration, Facebook Media Buy
The Deliverables — Three Campaign in the form of Sprints
Ideation — On a team of 5 with guidance from a mentor, we decided to focus on local-level issues that were being voted on in the 2020 election. We did a series of paid quantitative surveys and A/B testing to land on using meme-style illustrations with the aim to resonate with Gen Z voters. I illustrated our main character in the agreeable CalArts style, focusing on 4-panel comics targeting Florida and Colorado.
